Fire and The Campaign for Wool.
The promotion message from The Campaign for this 2014/2015 summer in New Zealand is to wrap up in wool around bbq's, or camp fires and bonfires. We've had a very hot summer here in New Zealand with drought announced over most of the South Island's East Coast. More than ever the dry, hot weather has caused many devastating fires. The Campaign's safety message to wear wool as a protective layer couldn't have been more timely.
The Campaign for Wool is launching in USA.
The week begins with Wool Week from Monday September 24th 2012.
The highlight of the week will see sheep brought in to the world’s most energetic city, New York City, to graze freely and play centre stage in a stunning installation called ‘WOOL UNCOVERED’ which will transform the famous Manhattan outdoor living space Bryant Park into an interactive, woollen wonderland!
The lawn will become the sheep’s meadow, the famous water Bryant Park Fountain will be filled with wool and the terrace will be turned in to a luxurious Wool Salon with beautiful richly coloured carpet and a stunning wool bed.
The Campaign for Wool Week UK and Wool School Initiative.
It’s currently Wool Week in the UK. (15th
In conjunction to Wool Week,The Campaign for Wool has announced “Wool School”. This is to encourage clothing designers to work with wool. Students from 12 universities were offered the chance to design a wool-rich jumper for a retail partner. One student per retailer was chosen and their jumper design has now been developed and produced, with roll-out in stores to coincide with UK Wool Week 2012. As well as creating fabulous new designs, 5% of Wool School jumper sales will go back into fashion education programmes across the UK.
Campaign for Wool HRH Prince Charles's Visit To New Zealand
Prince Charles and Federated Farmers Express Support for Campaign for Wool
Fill your living environments with wool and do it in style. That was the message from the Campaign for Wool at Shear Brilliance on Monday and one that will continue to be passed on in the future.
The Campaign hosted HRH The Prince of Wales Monday, November 12 at Shear Brilliance – a wool showcase at The Cloud, Queens Wharf, Auckland. At the event, Prince Charles proudly wore his New Zealand wool suit and told exhibitors New Zealand is globally recognised for the quality of its wool.
The message that wool can fill more than just a closet was evident by the wide range of exhibitors and guests. The Campaign hosted dignitaries, VIPs from architectural, interior and related industries at this special exhibition. It was an opportunity to show New Zealand's creativity and innovation with woollen textiles and products.
“From a carpet couch to a wool peg necklace, from grass grown on wool dags to Tiki artwork on Merino, from Zambesi’s carpet bag to the loftiness of wool knops,” says Stephen Fookes, Chair, Campaign for Wool New Zealand. "The wool industry also has a long and dedicated research capability creating a constant flow of innovations and new opportunities for users. This is useful for the architectural and interior professionals to see. I challenge them to consider the attributes of wool when they are specifying fitouts.”
"Natural and renewable, wool is a perfect fit for the more environmentally conscious consumers of today."
This event comes just three days after the significant announcement that Federated Farmers will publicly support the Campaign for Wool. As stated in the media release on Friday, Federated Farmers is convinced wool is on the cusp of a renaissance.
“Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot." says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson.