What is the Campaign for Wool?
The Campaign for Wool
was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry
was facing enormous and unprecedented challenges. The Campaign for Wool is a coalition of key organisations and workforces in the wool industry, convened by HRH The Prince of Wales, all of whom are united by a common goal to educate consumers on the value, benefits and versatility of wool. Recognising the need for natural solutions, HRH The Prince of Wales has agreed to be patron of The Campaign for Wool, an initiative based on the Prince’s drive for universal sustainability.
What connection does Cosy Toes have with The Campaign for Wool?
Cosy Toes is a member of The Campaign for Wool and have joined forces with other groups such as wool growers, manufacturers, designers and retailers to help the textile industry increase consumer desire for and understanding of wool. Our goal is to not only sell wool products but to also inform and educate our customers and potential customers of the great benefits that the fibre, wool offers. Here at Cosy Toes wool is the back bone of our business. We believe it is the best fibre in the world that deserves recognition and promotion.
Who is funding The Campaign for Wool?
The project is funded by the International Wool Textile Organisation, British Wool Marketing Board, the New Zealand wool industry, Viking Wool from Norway and Woolmark International (Australian Wool Innovation), with other countries poised to join.
What is The Ultimate Goal?
The ultimate goal of The Campaign for Wool is to create a programme of in-store activity that will attract customers and convey the premium quality of wool, leading to a positive impact on wool sales.