Merino wool socks are our specialty.

Cosy Toes^® was founded by Tracey Robinson in 2005.

Tracey has two sons and in 2005 Drew was 3 years old and Logan was not quite a 1 year old. "I couldn't find any merino wool socks for my boys when they were little and I couldn't work out where all the merino wool socks had gone from when I was small." Being brought up on a North Canterbury sheep farm, she was expected to help on the farm and brought up working in the shearing shed and helping with lambing and tailing. "I grew up with wool, also wearing it and I just knew the benefits of this natural fibre."


From this websites first surprise order in 2005, Cosy Toes^® has grown to extend its merino wool sock range, to merino wool clothing, merino wool blankets and merino wool tights and now we ship our orders all over New Zealand, Australia, United Kingdom, United States and Europe.
Did you know we are also stockists of merino wool health socks? These socks are highly popular for people with different circulation problems. See the range here.

Award Winning

Cosy Toes^® was a finalist in The 2009 David Awards - Most outstanding Triumph over Adversity.

In 2010 was awarded the South Island overall winner for the Enterprising Rural Women Award.

In 2011 Cosy Toes was a finalist in The David Awards - Most Transitional Business and winner of The Most Community Minded Business.

Aim and Mission

My mission is to bring you a broad and beautiful range of quality merino wool products.

"I believe that every child should grow up with wool just as I did and think no different of it."

My aim is that Cosy Toes will become a household name and every child will grow up with Cosy Toes on their feet. Cosy Toes^® is here for you in one place, available all year round and direct to your door.

As Cosy Toes^® grows so does our range. Our merino wool socks are so popular we now stock adult merino socks too.

Wool News From New Zealand and Around The World

Our interest not only lies with using merino wool for our products. To appreciate and help promote this wonderful fibre we support many other wool related industries in New Zealand and globally .
You can read interesting up to date wool news right here at Cosy Toes.

Tessa Grigg (B. Ed, Sensory Motor Specialist) endorses merino socks for babies.

Read the endorsement here.

I welcome your feedback and thank you for being here.

Tracey Robinson.
P.S. You can read more about the Cosy Toes story and the journey so far here.